What We Do
Simply put: We are here to elevate your content and branding efforts. Whether looking for full service editorial support or a team who can complement your existing efforts, we’re here to help.
Our philosophy to build a brand that lasts is to provide value to your customer base and take a slow and steady approach to building quality content and conversations. Don’t get caught up in any gimmicks trying to beat search or social ranking systems, it’s not sustainable and will always come back to hurt your brand. Slow and steady wins the race.
Examples of How Content Can Deliver Value
Educate: Teach your readers something new. This doesn’t have to be an ancient secret, it can be over-looked tips to help your audience.
Inform: Help summarize a current event that is happening in your niche. The Skimm made an entire business around this. Better yet, help your audience by simplifying a complex subject – one of Reddit’s most profound subs is proof of the value here.
Entertain: There is a reason why people can watch cat videos and movie trailers all day long. Think about what your niche finds to be entertaining. Tip: Humor or feel-good content usually wins when it comes to entertaining content. The gentlemen at DudePerfect know exactly what we’re talking about.
Inspire: Words have power. Effective content has the ability to empower people to take action. Whether you’re motivating your readership to be more healthy or to save more money, your content can be just the push that your audience needs. With great content comes great responsibility.
Examples of Services
We get asked to do quite a bit and are more than happy to share examples of our work. Just shoot us a request and we’ll be happy to deliver.
Craft your content mission, category road-map, and value proposition.
Deliver a detailed editorial calendar aligned to your niche
Identify key insights and analytics to guide best practices
Research topics that are currently trending or are poised to become a trending topic
Build training programs and guidelines for your writers and editors
Distribute your content across the most effective channels
Create articles or blog posts for your website
Develop e-Books for your current audience or to generate new leads and prospects
Craft social media posts that are ready to be scheduled across Twitter, Facebook, and Instagram
Produce newsletters to nurture your leads and drive conversions
Optimize the copywriting on your landing pages
Build your sales letter and sales funnel for your product